Associate SEO Content Specialist

I. Content Production & Support

• Content Creation: Write, edit, and proofread standard written assets such as blog posts, website support copy, and email content following established style guidelines.
• Content Refresh Support: Assist the Senior Specialist in conducting content audits and executing minor edits or updates to existing content to improve freshness and accuracy.
• Fact-Checking & Sourcing: Ensure all written content includes accurate references and adheres to the firm’s standard for technical credibility.

III. Social Media Management & Marketing

• Social Media Copywriting: Draft compelling, platform-specific copy for all social media assets, including attention-grabbing headlines, engagement-focused hooks, and concise captions tailored for an advisory audience.
• Content Distribution: Adapt long-form content into platform-specific social media posts (Meta, LinkedIn, X, etc.) to drive traffic and engagement.
• Social Scheduling & Execution: Manage the social media editorial calendar, ensuring a consistent posting cadence.
• Community Monitoring: Monitor social channels for mentions, comments, and messages; flag high-value engagement opportunities or technical inquiries for the Senior Strategist or Sales team to address.
• Social Marketing Trends: Stay updated on social media algorithm changes and best practices to suggest creative ways to increase brand reach and followership.

III. Organic Execution & Optimization

• On-Page Implementation: Execute all required on-page SEO tasks for published assets, including optimizing meta descriptions, title tags, image alt text, and internal linking under direction.
• Keyword Brief Execution: Utilize competitive analysis and keyword data provided by the Senior Specialist to inform content outlines and topic focus.
• CMS Publishing: Manage the accurate publishing of content within the Content Management System (CMS), ensuring correct formatting and tagging.

IV. Collaboration

• Paid Campaign Support: Assist in the textual content creation and basic setup for paid social campaigns and Google Ads, ensuring ad copy aligns with organic messaging and brand standards.
• SME Coordination: Coordinate the logistics of content review cycles, collecting feedback from Subject Matter Experts (SMEs) and ensuring changes are implemented accurately.
• Style Guide Adherence: Ensure all content adheres to the MarComm editorial style guide and brand voice.